Privacy

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Jingjing Qi, boochen studio, Grenzweg 4 30165, Hannover Germany, E-Mail: hello@boochen.co. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

 

2. Data collection when visiting our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website

• Date and time of access

• Amount of data sent in bytes

• Source/reference from which you came to the page

• Browser used

• Operating system used

• IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. No disclosure or other use of the data takes place. However, we reserve the right to subsequently check the server log files if concrete indications point to illegal use.

 

3. Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some of the cookies serve to simplify the ordering process by saving settings (e.g. remembering the content of a virtual shopping cart for a later visit to the website). If individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us to make our internet offering more interesting for you. For this purpose, in this case, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed separately and individually about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

• Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
• Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
• Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
• Safari: https://support.apple.com/kb/ph21411?locale=de_DE
• Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that if cookies are not accepted, the functionality of our website may be limited.

 

4. Contacting us

When you contact us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your inquiry; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal storage obligations to the contrary.

5. Data processing when opening a customer account and for contract processing

In accordance with Art. 6 para. 1 lit. b GDPR, personal data is still collected and processed if you provide it to us for the purpose of performing a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above address of the controller. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or further data use permitted by law has been reserved by us, about which we will inform you accordingly below.

 

6. Use of your data for direct marketing

6.1 Registration for our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to the sending of newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive newsletters in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for the purpose of promotional communication by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this statement.

6.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range as those already purchased by e-mail. For this, we do not have to obtain separate consent from you in accordance with Section 7 para. 3 UWG (German Act Against Unfair Competition). Data processing in this respect is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. For this, only transmission costs according to the basic tariffs apply. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

6.3 Newsletter dispatch via Seguno

Our e-mail newsletters are sent via the technical service provider Seguno Software, Inc., 400 W Main St, Suite 205, Durham, NC 27701, USA (https://www.seguno.com/), to whom we transfer your data provided during newsletter registration. This transfer is carried out in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. Please note that your data is usually transferred to a Seguno server in the USA and stored there.

Seguno uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the sent e-mails include so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked. Technical information is also collected (e.g., time of retrieval, IP address, browser type, and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal identifiability is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Seguno may use this data itself in accordance with Art. 6 para. 1 lit. f GDPR on the basis of its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example, to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.

To protect your data in the USA, we have concluded a data processing agreement with Seguno ("Data Processing Agreement") based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to Seguno. This data processing agreement can be viewed at the following internet address if you are interested: https://www.seguno.com/terms

Seguno is also certified under the US-European data protection agreement "Privacy Shield" and thus undertakes to comply with EU data protection regulations.

You can view Seguno's privacy policy here: https://www.seguno.com/privacy

6.4 Advertising by mail

Based on our legitimate interest in personalized direct marketing, we reserve the right to store your first and last name, your postal address and – to the extent that we have received this additional information from you within the scope of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by mail.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the controller.

 

7. Data processing for order processing

7.1 For the processing of your order, we cooperate with the following service providers, who support us fully or partially in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

7.2 Transfer of personal data to shipping service providers

- DHL

If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will pass on your e-mail address to DHL in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we will only pass on the recipient's name and delivery address to DHL. The transfer will only take place insofar as it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.

The consent can be revoked at any time with effect for the future towards the controller named above or towards the transport service provider DHL.

7.3 Use of payment service providers

- Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered - "purchase on account" or "installment payment" via PayPal, we transfer your payment data within the scope of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, these are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values. Further data protection information, including the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- Stripe

If you opt for a payment method offered by the payment service provider Stripe, payment processing will be handled by the payment service provider Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2, Ireland, to whom we will pass on the information you provided during the ordering process, along with information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer of your data is exclusively for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only to the extent necessary for this. Further information on Stripe's data protection can be found at https://stripe.com/de/terms

 

8. Use of Social Media: Social Plugins

8.1 Facebook plugins with Shariff solution

Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but are only embedded in the page using an HTML link. This type of integration ensures that when a page of our website containing such buttons is called up, no connection is yet established with the Facebook servers. If you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (possibly after entering your login data).

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's data protection notices: http://www.facebook.com/policy.php

8.2 Instagram Plugin as Shariff Solution

On the seller's pages, so-called social plugins ("plugins") of the social network Pinterest are used, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but are only embedded in the page using an HTML link. This type of integration ensures that when a page of our website containing such buttons is called up, no connection is yet established with the Pinterest servers. If you click on the button, a new browser window opens and calls up the Pinterest page, where you can interact with the plugins there (possibly after entering your login data).

For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights in this regard and setting options for protecting your privacy, please refer to Instagram's data protection notices: https://help.instagram.com/155833707900388/

 

9. Use of Social Media: Videos

Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider "YouTube," which belongs to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

Here, the extended data protection mode is used, which, according to the provider, only initiates the storage of user information when the video(s) are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to "YouTube," these serve, among other things, to record video statistics, improve user-friendliness, and prevent abusive actions. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not wish the assignment with your profile on YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates these. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research, and/or tailoring its website to needs. You have a right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Regardless of whether embedded videos are played, a connection to the Google network "DoubleClick" is established each time this website is accessed, which may trigger further data processing operations beyond our control.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

Further information on data protection at "YouTube" can be found in the provider's privacy policy at: https://www.google.de/intl/de/policies/privacy

 

10. Web analysis services

10.1 Google (Universal) Analytics

- Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of the IP address by shortening it and excludes direct personal identifiability. Through the extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link:

http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "personal data".

More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

 

11. Retargeting/ Remarketing/ Recommendation Advertising

Facebook Custom Audience via the Pixel Procedure

This website uses the "Facebook pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, this allows users' behavior to be tracked after they have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.

The collected data is anonymous to us, so it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to display advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are carried out exclusively with the explicit consent according to Art. 6 Para. 1 lit. a GDPR.

Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, we ask you to ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that no more cookies can be placed on your computer in the future or already stored cookies are deleted. However, deactivating all cookies may mean that some functions on our websites can no longer be executed. You can also deactivate the use of cookies by third-party providers such as Facebook on the Digital Advertising Alliance website: http://www.aboutads.info/choices/

 

12. Rights of the data subject

12.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) towards the controller with regard to the processing of your personal data, about which we inform you below:

• Right of access in accordance with Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved and the significance and envisaged consequences of such processing for you, as well as your right to be informed about which guarantees exist in accordance with Art. 46 GDPR when your data is transferred to third countries;

• Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate rectification of inaccurate data concerning you and/or completion of your incomplete data stored by us;

• Right to erasure in accordance with Art. 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Art. 17 para. 1 GDPR are met. However, this right does not exist, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

• Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data contested by you is being verified, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data for the establishment, exercise or defense of legal claims after we no longer need this data after the purpose has been achieved, or if you have objected for reasons relating to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh your interests;

• Right to notification in accordance with Art. 19 GDPR: If you have exercised your right to rectification, erasure or restriction of processing against the controller, the controller is obliged to communicate this rectification or erasure of data or restriction of processing to all recipients to whom the personal data concerning you has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

• Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format or to request its transmission to another controller, insofar as this is technically feasible;

• Right to withdraw consent in accordance with Art. 7 para. 3 GDPR: You have the right to withdraw consent once given to the processing of data at any time with effect for the future. In the event of withdrawal, we will immediately delete the data concerned, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;

• Right to lodge a complaint in accordance with Art. 77 GDPR: If you believe that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

12.2 RIGHT TO OBJECT

IF, WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

 

13. Duration of storage of personal data

The duration of the storage of personal data is determined by the respective statutory retention period (e.g. commercial and tax law retention periods). After the expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation and/or there is no longer a legitimate interest on our part in further storage.